EDDYSTONE_URL is A compressed URL that, once parsed and decompressed, is directly usable by the mobile browser to enable physical web. The URL needs to be in a specific format as detailed in the Eddystone specification here.
Status: This field indicates whether the profile is enabled or not. The field is automatically enabled when you make changes to the dialog box and click Save.
Label: This is the only field that is not propagated to the beacons. It is only for your reference.
Eddystone URL: A compressed URL that, once parsed and decompressed, is directly usable by the client.